Nico’s Bagels and Brunch, a vibrant new eatery in Crofton, MD, opened its first brick-and-mortar location in 2024 following a collaboration with Nico’s Hope For Life Foundation. The café serves up fresh bagels and brunch with a focus on community, quality, and thoughtful presentation.

When building the brand from the ground up, the NB&B team wanted tactile branding that matched the brand's mission — to bring people together, creating a welcoming and inclusive environment in the Crofton community, where friends and family can gather to enjoy quality food and engage in meaningful conversations. Business cards, branded cups, service bags, and staff uniforms were designed and produced to ensure every detail reflected the brand’s personality and purpose.

The new digital presence and cohesive branding across physical and online touchpoints create a seamless, memorable experience for customers, capturing the warmth and community-driven spirit of Nico’s Bagels and Brunch.